Damn that pesky competitor!
Seriously though,. Hotknife I think you worked this out.
Ozzie Gym is basically an off shoot of Bulk Nutrients which we have designed for resellers. As the brand (Bulk Nutrients) is now so popular we have masses of enquiries from retailers, gym owners as well as trainers who want to onsell our supplements.
The problem for them if they sell Bulk Nutrients is that we have our url - bulknutrients.com.au all over the pouches, which usually means customers come back to us if they buy these off them.
With Ozzie Gym having completely different labelling it means resellers can be confident that they will maintain a relationship with their customers.
To get access to the prices on that site a form has to filled out verifying that all resellers are legit, have an ABN and so on.