My wife is very physically attractive but she does not act like it, in fact she never believes people are hitting on her except the last really forward girl (I wish I was there to see it). But if she was one of those over confident up themselves girls I would be much less attracted to her in fact I would have probably ignored her (I do this to hot uppity girls at work all the time its much fun) just to piss her off.
So yes we value personality but in a way like Minchia said if they are not physically attractive they usually just become friends.
So yes we value personality but in a way like Minchia said if they are not physically attractive they usually just become friends.