It's not actually $100K man, its like $25K for first. $100K is just the total value of the prize pool.
And the point is, not everyone would have that attitude because there are people out there who will want to cheat it (and will obviously want to enter) and there are the genetic freaks out there who know they could win it.
But for an average person with no intention of cheating, there isn't much point entering. Just stating the facts man, not trying to dissuade anyone from entering.