Who the fuck said I couldn't take 2 scoops in milk? I've got no interest in tryingit, I like flavoured products.
If I wanna eat salt & vinegar chips, I'm not gonna buy plain chips, bring it home and add some vinegar so I can save 7 cents. I'm gonna buy what I like to consume.
Not the most nutritional example but you get the picture. It's a choice issue, not a machismo issue. Blokes who choose the unflavoured but can't stomach it, well, that's their problem.