Some people I've trained directly (and in this case the lats) some individuals exclusively trained chin-ups others Lat pull-downs some of the reported no soreness ever in the lats some did not even experience an awareness of their lats, however without exception all subject where sore in other areas especially in the arms, the degree is soreness so great they could not move their arms for several days.
however on my machine pullover they were sore in the lats other areas of sorness in gradually reducing degree in the pecs, the traps and abs- which is excactly what I wanted, some say they a sore in the triceps and upper arm, but the actual soreness was in the lats attachments.
so don't go after soreness, don't try to avoid it, use it a a tool.